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PostWysłany: Czw 5:21, 15 Lis 2007    Temat postu: Unknown

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PostWysłany: Wto 3:46, 16 Lip 2013    Temat postu:

Rather than giving tips on how to make a your own Super Bowl ad,[link widoczny dla zalogowanych], I thought I’d share the six elements of what goes into making a horrible Super Bowl ad:
3. Don’t get emotional: A good commercial should evoke emotional responses from your audience throughout the entirety of the commercial. It can’t just have one funny moment. It has to build up to it with other emotions like nostalgia, romance, tension,[link widoczny dla zalogowanych], etc. But you have to do this with your audience in mind. The mini Darth Vader plays on the cuteness of the child, and the nostalgia of the demographic that Volkswagen is targeting with the commercial: people who grew up on Star Wars during the 80s. And then it ends with one final humorous moment.
For the past week or so, I’ve seen a hilarious Volkswagen video clip (see link at end of article) floating around that has a little kid in a mini Darth Vader costume trying to use the force. What’s odd is that this was supposed to be a Super Bowl ad. One would think that with all the money Volkswagen is spending to place the ad during the Super Bowl that they wouldn’t want to release it until the big game. Or perhaps this is a just a teaser for another commercial. Regardless, this little ad has been viewed by over 10 million people already, demonstrating that one does not need the Super Bowl to have a Super Bowl type ad or a Super Bowl sized audience. It just needs to be a good ad and an audience to share it with.
4. Be pitchy: Some of the best ads don’t even talk about the product during the commercial. Brand messaging is more about evoking specific emotions and telling a story than it is about logos and taglines. Drop the pitch and tell a good story.
Here is the link to the video clip:
5. Be viral for viral sake: You don’t have to dress your grandfather up like a giant baby,[link widoczny dla zalogowanych], put him in a shopping cart,[link widoczny dla zalogowanych], and push him around in a mall in order to have a viral video. You don’t have to blow up your dad’s car with pyrotechnics and slime in order to have a viral video. A viral video is a phenomenon, not a technique. It simply means a video is being passed around. So if you want your video to go viral,[link widoczny dla zalogowanych], just make a good video,[link widoczny dla zalogowanych], send it to your friends,[link widoczny dla zalogowanych], and make it easy to share.
6. Go Hollywood: You don’t need fancy equipment, special effects, or even good actors to make a good viral video. You just need a good story told visually well with a camcorder, or even your camera phone. Most computers now come with some kind of basic video editing software,[link widoczny dla zalogowanych], and even music making software. If you can’t get actors,[link widoczny dla zalogowanych], use the bad acting to your advantage.
By ideavist.com
See all Articles by Young KimSee Young Kim&#039,[link widoczny dla zalogowanych];s Expert PageGet Updates on Marketing StrategyGet Updates on Young Kim Average: 3 Your rating: None Average: 3 (3 votes) Tweet
Now if you’ll excuse me, I have to set up my DVR to record the Super Bowl so I can skip the game, and go straight to the commercials. May the force be with you.
Author&#039,[link widoczny dla zalogowanych];s Bio:
2. Forget the visuals: I hate local car commercials that bombard me with text and loud dialog on what a good deal I’ll be getting. I hate watching bad actors trying to be good actors,[link widoczny dla zalogowanych], and I hate the schlocky humor. I have never bought a single car from one of these places. There’s a local grocery store that uses these same techniques, and I don’t shop there either. Some of the best Super Bowl ads, and even the best movies, have very little dialog. The story is told visually rather than through dialog. The mini Darth Vader commercial, for example doesn’t have a single word of dialog.
1. Ignore your audience: Although the Super Bowl does attract close to 100 million viewers, the audience is more targeted that one would think. I think it’s safe to assume that the majority of viewers would rather watch a Jason Statham movie than a Lifetime movie. If you want to fail at making a good, try to make an ad that appeals to everyone. If you want people to actually buy your product or service, make it with your audience in mind
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Tuesday's inter-Korean naval skirmish occurred when a recently transferred North Korean general was inspecting the unit responsible for the stretch of the West Sea where the incursion happened, intelligence reports say.


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PostWysłany: Czw 13:40, 05 Wrz 2013    Temat postu:

The pediatric components of the neurorehab program aims to provide multidisciplinary evaluation and comprehensive treatment plans for referrals of children with : -
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NRU is committed to provide highest quality patient care to achieve meaningful functional outcomes,[link widoczny dla zalogowanych]....
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• Assessment services
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Throughout the rehab process, the physician directed team work closely with the patient, family,[link widoczny dla zalogowanych], and other specialists to promote optimum communication including goal identification, process monitoring,[link widoczny dla zalogowanych], discharge planning and after case follow-up.
During the recovery process, the neurological injured patient manifests a wide spectrum of behavioral changes. These range from disorientation in time and space,[link widoczny dla zalogowanych], unable to establish continuity in their lives,[link widoczny dla zalogowanych], because their retrograde and / or anterograde memory maybe severely impaired.
By Nirmal Krishan
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Physio-occupational therapy is a unique multifaceted treatment procedure to help neurologically affected patients to maximize their potential and gain skills to face challenging situations or disabilities. They help disabled individuals to engage in meaningful purposeful activity by planning and implementing activity based treatment program,[link widoczny dla zalogowanych].....
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Amazingly, with the popularity of smile makeovers these days, it has become easier and faster to solve common teeth problems like chipped tooth, crooked and misaligned teeth, gaps in between, teeth and discoloration.


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